Cookie Policy

Cookie Policy
Effective Date: August 12, 2026

1. Introduction
This Cookie Policy explains how Amothera ("Amothera", "we", "our", or "us") uses cookies and similar technologies when you visit our website.
Cookies help us provide a secure and reliable browsing experience, understand how visitors use our website, remember your preferences, and improve our services.
This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect your personal information.

2. What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website.
They enable websites to remember information about your visit, improve functionality, and provide a more personalized browsing experience.
Cookies may be:
Session CookiesTemporary cookies that are automatically deleted when you close your browser.
Persistent CookiesCookies that remain stored on your device until they expire or are manually deleted.
Cookies may also be classified as:

• First-party cookies, which are placed directly by Amothera.
• Third-party cookies, which are placed by trusted providers that help us analyse website performance, improve functionality, or measure marketing effectiveness.

3. Why We Use Cookies
We use cookies to:

• ensure our website functions correctly;
• improve website performance;
• remember your preferences;
• understand how visitors interact with our content;
• analyse website traffic;
• improve user experience;
• measure marketing performance;
• maintain website security;
• detect fraudulent or abusive activity.

We do not sell cookie-related information to third parties.

4. Types of Cookies We Use Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be disabled through our systems.
They help us:

• load pages correctly;
• maintain website security;
• process contact forms;
• remember your cookie preferences;
• ensure reliable website functionality.

Without these cookies, certain parts of the website may not function properly.

Analytics Cookies
Analytics cookies help us understand how visitors use our website.
These cookies may collect information such as:

• pages visited;
• session duration;
• traffic sources;
• browser type;
• device information;
• approximate geographic location;
• website interactions.

The information is aggregated and does not directly identify individual visitors.

Marketing & Performance Cookies
Marketing cookies help us understand how visitors engage with our website and evaluate the effectiveness of our marketing activities.
They may be used to:

• measure advertising performance;
• improve marketing campaigns;
• optimise lead generation;
• understand conversion paths;
• improve website content and user experience.

Where required by law, these cookies are activated only after your consent.

5. Third-Party Cookies
Our website may use cookies provided by trusted third-party services, including:

• Google Analytics 4
• Google Tag Manager
• Google Ads
• Google Search Console
• Meta Pixel
• LinkedIn Insight Tag
• Microsoft Clarity (where applicable)

These providers may collect information in accordance with their own privacy policies.

6. Booking Software and Business Platforms
Because Amothera works with appointment-based businesses, our website may reference or integrate with third-party business platforms including:

• Fresha
• Treatwell
• Booksy
• Shore
• Timify
• Salonized
• Altegio
• Mindbody
• Eversports
• bsport
• Playtomic
• MATCHi
• Pabau
• Cliniko
• Doctolib

If you access these platforms through our website, they may place their own cookies in accordance with their respective privacy and cookie policies.

7. Web Beacons and Similar Technologies
Some emails or marketing communications may include web beacons, tracking pixels, or similar technologies.
These technologies help us understand whether emails have been opened, whether links have been clicked, and how our communications perform.
You can prevent images from loading automatically in your email client if you prefer not to use these technologies.

8. Managing Cookies
Most web browsers allow you to control cookies through their settings.
You can usually:

• view stored cookies;
• delete existing cookies;
• block all cookies;
• block third-party cookies;
• disable specific cookie categories.

Please note that disabling certain cookies may affect website functionality and your browsing experience.
For additional guidance on managing cookies, visit:
https://www.allaboutcookies.org

9. Cookie Consent
Where required by applicable law, we request your consent before placing non-essential cookies on your device.
You can change or withdraw your cookie preferences at any time through our cookie consent settings.

10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in legislation, technology, or our services.
Any updates will be published on this page together with the revised effective date.
Your continued use of our website following any updates constitutes acceptance of the revised Cookie Policy.

11. Contact Us
If you have any questions regarding this Cookie Policy or our use of cookies, please contact us.
Amothera Digital Solutions
Email: hello@amothera.com