Privacy Policy

Privacy Policy
Effective Date: August 12, 2026

1. Introduction
Welcome to Amothera ("Amothera", "we", "our", or "us").
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit our website, request a consultation, interact with our content, or use any of our services.
By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are
Amothera is a digital growth company helping appointment-based businesses grow through connected digital systems.
Our services include:

• Website Design & Development
• Online Booking Integrations
• CRM Implementation
• Local SEO
• Digital Marketing
• AI Automation
• Customer Retention Strategies
• Business Growth Consulting

Our website is intended for business owners and professionals seeking information about our services.

3. Information We Collect
Depending on how you interact with our website, we may collect different types of information.
Information You Provide
You may voluntarily provide personal information when you:

• contact us;
• request a consultation;
• complete a contact form;
• subscribe to updates;
• download resources;
• communicate with us by email.

This information may include:

• Full name
• Business name
• Email address
• Telephone number
• Country
• Website URL
• Business information
• Any additional information you choose to share

You are never required to provide more information than is reasonably necessary.
Information Collected Automatically
When you visit our website, certain information is collected automatically, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Language settings
• Referring website
• Pages visited
• Time spent on pages
• Date and time of your visit
• Website interactions
• Cookie identifiers

This information is used for analytics, website performance, security, and service improvement.

4. How We Use Your Information
We use personal information only where we have a legitimate reason to do so.
Your information may be used to:

• respond to enquiries;
• schedule consultations;
• provide requested services;
• communicate with you regarding our services;
• improve our website and user experience;
• analyze website performance;
• measure marketing effectiveness;
• understand visitor behaviour;
• maintain website security;
• prevent fraud and misuse;
• comply with legal obligations.

We never sell your personal information.

5. Legal Basis for Processing
Where applicable under the General Data Protection Regulation (GDPR), we process personal information based on one or more of the following legal grounds:

• your consent;
• the performance of a contract;
• compliance with legal obligations;
• our legitimate business interests, provided they do not override your rights and freedoms.

You may withdraw your consent at any time where processing is based on consent.

6. Cookies and Similar Technologies
Our website uses cookies and similar technologies to:

• ensure proper website functionality;
• remember user preferences;
• analyze website traffic;
• improve website performance;
• understand visitor behaviour;
• measure marketing effectiveness.

For more information, please read our Cookie Policy.

7. Analytics and Marketing Technologies
To better understand how visitors interact with our website and to improve our services, we may use trusted analytics and marketing technologies, including:

• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Google Ads Conversion Tracking
• Meta Pixel
• LinkedIn Insight Tag
• Microsoft Clarity (where applicable)

These tools may collect information including:

• browser and device information;
• IP address (where applicable);
• pages viewed;
• session duration;
• traffic sources;
• interactions with website content;
• form submissions;
• conversion events.

Where required by law, these technologies are activated only after obtaining your consent.

8. Third-Party Platforms and Integrations
Our website may integrate with third-party software platforms that support appointment-based businesses.
These may include, but are not limited to:

• Fresha
• Treatwell
• Booksy
• Shore
• Timify
• Salonized
• Altegio
• Mindbody
• Eversports
• bsport
• Playtomic
• MATCHi
• Pabau
• Cliniko
• Doctolib

If you choose to interact with any third-party platform through our website, your use of those services is governed by the privacy policy of the respective provider.
Amothera is not responsible for the privacy practices of external services.

9. Sharing Personal Information
We may share information only with trusted service providers who help us operate our business, including providers of:

• website hosting;
• cloud infrastructure;
• CRM systems;
• analytics services;
• marketing platforms;
• communication tools;
• professional legal and accounting services.

These providers process personal information solely on our behalf and are contractually required to protect your data.
We never sell, rent, or trade personal information.

10. International Data Transfers
Some of our service providers may process information outside your country of residence.
Where personal information is transferred internationally, we implement appropriate safeguards in accordance with applicable data protection laws, including the GDPR where relevant.

11. Data Retention
We retain personal information only for as long as necessary to:

• provide requested services;
• fulfil contractual obligations;
• comply with legal requirements;
• resolve disputes;
• enforce our agreements.

Once information is no longer required, it is securely deleted or anonymized.

12. Your Privacy Rights
Depending on your location, you may have the right to:

• access your personal information;
• correct inaccurate information;
• request deletion of your data;
• restrict processing;
• object to certain processing activities;
• withdraw consent;
• request data portability;
• lodge a complaint with your local data protection authority.

We will respond to all valid requests within the timeframes required by applicable law.

13. Information Security
We implement appropriate technical and organisational security measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Although no method of transmission over the Internet is completely secure, we continuously review and improve our security practices.

14. External Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of every website you visit.

15. Children's Privacy
Our website and services are intended for businesses and professionals.
We do not knowingly collect personal information from children under the age of 16.
If we become aware that such information has been collected, we will delete it promptly.

16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, technology, or our services.
The latest version will always be published on this page together with the updated effective date.
Your continued use of our website following any changes constitutes acceptance of the revised Privacy Policy.

17. Contact Us
If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us.
Amothera Digital Solutions
Email: hello@amothera.com

We will make every reasonable effort to respond to your enquiry as quickly as possible and in accordance with applicable data protection laws.